Yay! I am actually able to formulate an opinion about this collection! There was something about Louise Gray's clothes that made me smile. The looks were haphazard and pulled together, clashing yet complimenting and I didn't even mind the whacky hair and make up. To me the biggest appeal is the translation of DIY into sophisticated looks but then again I may be on my own when I say that this is reminiscent of any kind of DIY clothes. There's also something so Marc by Marc Jacobs about this but without the 'in-your-face' message unlike the Marc collection that apperently wanted to encourage girls to move away from black and studs in order to be individual ( Don't hold thy breath Marc!).
Anywho...Ultimately the collection is youthful and uninhibited by quotas and profit margins therefore retains it's playfull creativity.