Pucci has long been known as a 'fun' brand mostly picked by celebrities and jet setting women when packing their suitcases. Matthew Williamson was the brand's creative director for three years and it seemed like he was very happy to pursue the psychedelic prints and bright colours that Pucci is known for. So when the brand announced that a new creative director was to replace him quite a few people became suspicious. The arrival of Peter Dundas is my opinion did wonders for the brand. Having worked for Ungaro and Christian Lacroix the man certainly was talented but was he right for Pucci's bright look? Definitely. He took the 'fun' factor and transformed it into elegance. It created an edge that Pucci was missing. A/W 2007- Bright and loud A/W 2008- Loud Prints
A/W 2009- The prints are muted, the silhouettes simplified and the colours toned down to a couple of hues used repeatedly in day and evening wear. The brand is ready to take the spotlight again as a serious contender on the fashion scene and the one to watch the upcoming seasons.